A To Z Maintenance Systems Ltd
New website for a general contractor based in Hoffman Estates, IL
The client sought to overhaul their dated website to better showcase their brand and enhance the user experience.
We started by diving deep into the client’s target audience and competitors through surveys, interviews, and focus groups to understand user expectations for a professional website. Using these insights, we crafted user personas and mapped out user journeys to steer the design process. A cohesive style guide was also developed to maintain consistent branding across the site. To elevate the user experience, we introduced a sleek, mobile-responsive design that’s intuitive to navigate and incorporated interactive features like hover effects and collapsible sections to boost engagement.
"The redesigned website has exceeded our expectations. It captures our brand perfectly, and the enhanced user experience has driven real business growth. Since the launch, we’ve noticed a substantial uptick in website traffic and conversions. We’re absolutely delighted with the results." - Andy, Business Owner
The revamped website earned glowing reviews from both users and the client. Within the first month, it saw a 20% surge in traffic and a 15% boost in conversions. The client noted a stronger online presence and improved ability to attract new customers.
